Timeline: 6 months
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Concept Phase: 
1 Art Director
2 Communication Designer

Running Phase:
2 Public Relation
1 Communication Designer 
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Outcome: 
Follower growth +30%
Engagement rate improved by +28%
Brand perception shifted from “high-end, formal” to “creative, bold, and human”
DART became active and visible during major design events like Milan Design Week
The studio now attracts higher quality inquiries and talent through organic reach
Sustained editorial rhythm and a scalable content strategy handed off to the internal team
DART Design – Social Media Reboot
From Silent Feed to Strategic Voice (2023–2024)
In a digital landscape where attention is currency, even the most visionary design studios risk invisibility without a clear online presence. DART Design, a German based agency known for its brand architecture and spatial storytelling and global reach had the projects, the people, and the perspective. But it lacked a digital voice that reflected its true potential.
In 2024, I led a full strategic reboot of DART’s social media presence with one goal:
→ To make DART as visible, relevant, and desirable online as it is in real life.
How we turned a dormant Intagram feed into a dynamic brand ecosystem with content rooted in clarity, lifestyle, and community.



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Copyright Notice:
This project is presented as part of my professional work at D’art Design Gruppe GmbH. All rights, including intellectual property and copyright, remain the exclusive property of D’art Design Gruppe GmbH. The concepts, designs, and their implementation are confidential and were developed within the framework of the company’s activities. Any reproduction, distribution, or use, whether direct or indirect of the presented materials is strictly prohibited without prior written authorization from D’art Design Gruppe GmbH.
Setting the stage
Before 2023, DART Design had little presence on social media. Their feed was sporadic, their tone inconsistent, and their audience stagnant. Yet the agency was thriving creatively with award-winning projects and an international presence.
The goal was clear:
→ Reactivate DART's social media presence
→ Attract new followers
→ Shift perception from “just a high-end design agency” to a modern, lifestyle-driven creative studio
Knowing the Players & Spotting the Gaps
I began with a deep dive into the online presence of similar studios, both in Germany and globally.
What I observed:
→ Agencies with consistent visual identity and clear content strategy performed best
→ Humanized, lifestyle-oriented content resonated more than technical project showcases
→ DART’s visual potential was underused
→ This helped us benchmark DART’s position and identify clear gaps to address.



Data-Driven Audit to read between the metrics
Going beyond vanity metrics to identify what really mattered, what needed fixing, and what had untapped potential.
Using Instagram Insights to mapped out the account baseline.

Follower growth: ~1-2% | Avg. engagement rate: 1~6% | Posting frequency:  twice per month | Last Inspiration story: 62w
Finding Our Voice
Crafting personality, defining tone, and building a content strategy that felt both authentic and future-facing.
We restructured the entire content architecture with a lifestyle-forward approach.



New content pillars:
→ On site: Design in Progress – Behind-the-scenes, process shots, prototypes
→ Inside DART: Studio life, team features, daily inspirations
→ Inspirations: Thoughts & Trends – Expert takes, design culture, insights
→ News: Partners & Collabs – Events, clients, shoutouts

Each content type was aligned with specific goals: Engagement, Awareness, or Brand building.
Campaign Highlight: Milan Design Week
One standout campaign was our activation during Milan Design Week 2024.
Format mix:
→ Teasers & countdowns pre-event
→ Real-time stories + video from the scene
→ Post-event recap with carousel
    & key visuals
Campaing Result:
Most viewed story: 846 views
Engagement spike: +230%
New followers gained that week: 40

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This campaign positioned DART as a present, current, and connected brand to the global design community.
From Feed to Force
The numbers, the reactions, and the shift in perception. How the reboot translated into real, measurable growth
over 8 months, we achieved:

+30% increase in followers without payed ads (2 274 to 2 562 followers)
→ Avg. interaction rate grew by 27%
→ Content output doubled, with a steady editorial rhythm with 3 content per week (Story + Feed post)
→ Higher amont of interaction & share
→ Most importantly, the perception of DART shifted internally and externally toward a more vibrant, human, and forward-thinking brand.
Lessons & Takeaways
Strategy without soul doesn’t work but creativity without strategy doesn’t scale
A strong brand voice on social media requires both clarity and consistency
People engage with people, not just pretty projects
This case was not just about managing social media it was about reframing the identity of a design agency through storytelling.
Copyright Notice:

This project is presented as part of my professional work at D’art Design Gruppe GmbH. All rights, including intellectual property and copyright, remain the exclusive property of D’art Design Gruppe GmbH. The concepts, designs, and their implementation are confidential and were developed within the framework of the company’s activities. Any reproduction, distribution, or use, whether direct or indirect of the presented materials is strictly prohibited without prior written authorization from D’art Design Gruppe GmbH.

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