Timeline: 6 months
_____________________________________________
People involved:
1 Product Lead Manager
2 Product Designer (UX/UI)
1 Developer
_____________________________________________
Outcome:
Cohesive brand identity built around precision and longevity.
New website improving clarity, engagement, and usability.
Strengthened market positioning for Myrenne’s dual expertise in equestrian and industrial manufacturing.
_____________________________________________
People involved:
1 Product Lead Manager
2 Product Designer (UX/UI)
1 Developer
_____________________________________________
Outcome:
Cohesive brand identity built around precision and longevity.
New website improving clarity, engagement, and usability.
Strengthened market positioning for Myrenne’s dual expertise in equestrian and industrial manufacturing.
Myrenne: Precision Forged in Innovation
In the world of high-performance manufacturing, precision isn’t just a standard—it’s a philosophy. For decades, Myrenne has stood as the sole provider of specialized equestrian equipment while mastering metalworking and precision component manufacturing for industrial applications. Rooted in the Aix-la-Chapelle/Eifel region, their expertise bridges tradition and technological advancement.
In the world of high-performance manufacturing, precision isn’t just a standard—it’s a philosophy. For decades, Myrenne has stood as the sole provider of specialized equestrian equipment while mastering metalworking and precision component manufacturing for industrial applications. Rooted in the Aix-la-Chapelle/Eifel region, their expertise bridges tradition and technological advancement.
To align Myrenne’s brand identity with its core values of durability and accuracy, a bold transformation was undertaken. The new visual identity is anchored by a distinctive reversed "Y", a tribute to the Greek Mu (μ)—a symbol of microscopic precision. This design choice reflects not just the brand’s meticulous craftsmanship but also its vision: to engineer solutions that stand the test of time.
Beyond aesthetics, this evolution extends to a new digital presence, designed to mirror Myrenne’s commitment to innovation and reliability. The website now serves as a seamless bridge between heritage and modernity, ensuring that Myrenne’s unique expertise is presented with clarity, impact, and forward-thinking precision.
_____________________________________________
Copyright Notice:
This project is presented as part of my professional work at D’art Design Gruppe GmbH. All rights, including intellectual property and copyright, remain the exclusive property of D’art Design Gruppe GmbH. The concepts, designs, and their implementation are confidential and were developed within the framework of the company’s activities. Any reproduction, distribution, or use, whether direct or indirect of the presented materials is strictly prohibited without prior written authorization from D’art Design Gruppe GmbH.
Copyright Notice:
This project is presented as part of my professional work at D’art Design Gruppe GmbH. All rights, including intellectual property and copyright, remain the exclusive property of D’art Design Gruppe GmbH. The concepts, designs, and their implementation are confidential and were developed within the framework of the company’s activities. Any reproduction, distribution, or use, whether direct or indirect of the presented materials is strictly prohibited without prior written authorization from D’art Design Gruppe GmbH.
COPYRIGHT NOTICE
This project is presented as part of my professional work at D’art Design Gruppe GmbH. All rights, including intellectual property and copyright, remain the exclusive property of D’art Design Gruppe GmbH. The concepts, designs, and their implementation are confidential and were developed within the framework of the company’s activities.
Any reproduction, distribution, or use, whether direct or indirect of the presented materials is strictly prohibited without prior written authorization from D’art Design Gruppe GmbH.
